Little Switzerland

World Class Shopping

Little Switzerland

If you think that you have to jaunt off to the Caribbean to get “island” prices on jewelry, diamonds and precious stones, think again. Little Switzerland, the Caribbean’s preeminent luxury jeweler for over 60 years, has an outpost right here in Key West. It’s your go-to shop for fabulous discounts on some of the most coveted names in jewelry and watches. Breitling, Tag, David Yurman, Roberto Coin, Marco Bicego,, John Hardy, Lagos, Morada, Michael Kors and Pandora are just some of the world class brands you’ll find here. Oh, and let’s not forget Omega – a brand that has been creating seriously exquisite, innovative watches for over a century.

Ladies, especially, take note: the renowned watchmaker’s recent revival of its new luxury De Ville Trésor Collection is one of the most alluring women’s watches on the market today.
Here’s the backstory: Designed for “women who live every second,” and distinguished by its iconic ultra-thin, golden case, Omega’s De Ville Trésor originally debuted in the late 1940s, earning its name because of how it safeguarded the “treasure” found inside the watch – a highly precise quartz movement known as the 30 mm calibre.

Fast forward to 2018. Borrowing from the styling of its famous predecessor, Omega’s four new ladies’ Trésor models all capture the traditional elegance of the original design but with reimagined elements like slender Roman Numerals, a curved diamond paving and a variety of leather straps that add a true contemporary vibe to the watches’ classic lines. Incredibly, this newest incarnation also houses the “treasure” of the legendary 30mm caliber in an even slimmer case, making these new models sleeker than ever before.

This head-turning collection comes in either 18K Sedna™ gold, 18K yellow gold, and is further distinguished by the diamond-set bezels. For the largest and best priced selection of Omega watches or any other of the world’s top luxury brands, head on over to Little Switzerland. You’ll find it located right on the pier at the Margarittaville Resort and Marina, 271 Front Street in Key West. Info: 305-293-8600; 877-800-9998;